Add Schema to Your Web Pages for a Higher Click Through Rate
In this webinar we discuss the advantages of microdata and the Schema.org vocabulary.
Microdata is the rich snippet format Google recommends. It’s a method of labeling content to describe specific types of information (e.g., reviews, people, products, businesses and organizations, recipes, events, and videos).
The microdata vocabulary major search engines have joined together to create is the Schema.org vocabulary.
Although adding schema to web pages is somewhat difficult, there will be more tools in the future to help webmasters.
But, because schema is new and many websites don’t have the markup today, ambitious businesses and organizations have a chance to get ahead of the competition by quickly adopting the markup.
With schema markup, your web pages could be seen more often and have a higher click through rate, which could give you the competitive edge you need.
To help, we’ve written a corresponding blog with links to sites discussed in this webinar.