Jump to 2:48 to discover how Genesis 2.0 — provides an easy solution to update to HTML5 and add Schema support.
HTML5 will be the new standard for HTML.
schema.org is a collaboration by Google, Microsoft, and Yahoo! to improve the web by creating a structured data markup schema supported by major search engines.
The HTML5 microdata specification is a way to label content to describe a specific type of information—for example, reviews, person information, or events.
Google doesn’t use markup for ranking purposes at this time—but rich snippets (that are created on the SERPs as a result of microdata) can make your web pages appear more prominently in search results, so you may see an increase in traffic.
The code to put into your functions.php in your Genesis child theme.
// Enable HTML5 markup
add_theme_support( ‘html5’ );
Genesis XHTML to HTML5 CSS converter: